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SimilarWeb Pro

Website data analytics software


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Published 10/27/2014 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

SimilarWeb Pro is a website and mobile app traffic data analysis software. The application is used to monitor and analyze the performance of both your own websites and mobile apps, as well as that of your competitors. SimilarWeb Pro crawls an endless amount of data from the web to provide in-depth traffic and performance analysis for apps and websites, including demographic traffic breakdowns, traffic source analysis, PPC campaign reports, media placements, keyword analysis and more. You can use the data provided by SimilarWeb to benchmark your website and app against leaders in your industry.

SimilarWeb Pro allows you to compare up to 5 sites at a time, revealing key data about your industry such as top keywords for both organic and PPC campaigns, campaign landing and conversion funnel pages, referral sites, the best channels for ad placements, and the ad banners that work for your competitors. You can also use the app to gather data on the most popular pages on your site, to see your Google Analytics “not provided” and “not set” keywords, and to understand the type of traffic coming to your site. Traffic analysis can be broken down by geography, device source and interests.

The competitor traffic analysis tool by SimilarWeb Pro allows you to analyze the same familiar stats as Google Analytics, and more, such as number of visits, time on site, pages views, and bounce rate. You can access a breakdown of all traffic sources, showing referrals, organic search, display advertising, desktop and mobile visits, and traffic from social media and email. The app can also be used to carry out a month-by-month industry analyses, showing industry leaders, keywords and traffic sources. SimilarWeb Pro Mobile provides a competitive mobile app analytics tool to uncover keywords, top apps, and traffic data from the Apple App Store and Google Play.

SimilarWeb Pro screenshot
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What is the history and popularity of the app?

SimilarWeb Pro forms part of the free SimilarWeb service that analyses website and mobile app traffic by simply searching for the name of the site or application. SimilarWeb Pro was built to offer marketing professionals an even more intricate analysis of their competitors’ online marketing efforts, with keyword research, paid ad banner discovery, and further benchmarking tools. Founded in 2007, the company is based in Israel and the team comprises some 60 odd developers, designers, mathematicians, data scientists, and researchers. SimilarWeb strive to provide the most comprehensive and accurate collection of data on the web. Some SimilarWeb PRO clients include Outbrain, Taboola, PayPal, eBay, Eventbrite and Flipkart.com.

What are the differences to other apps?

Unlike some of their competitors, SimilarWeb Pro uses a data pool that is based on a global scale of users across multiple devices, using a statistically representative cross-section of all user types. The data the app collects is a combination of click stream data from their panel, crawler, and ISP’s. This data is then cross-compared to a set of millions of websites to remove biases and improve their algorithms. SimilarWeb use their unique algorithms to analyze billions of websites on a daily basis. This constantly updated data set means that the app can provide intimate competitor and industry trade secrets for more smarter benchmarking.

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How does the web app look and feel to use?

SimilarWeb Pro uses a clean navy and white-themed user interface that feels unclustered and approachable. There is a navigation panel on the right-hand side of each page that will be familiar to Google Analytics users. The app is filled with charts and graphs that are visually appealing and easily interpretable for even the most non-technical of users. Data can be filtered by time range, with data as far back as 25 months. This can be viewed as a digestible overview, or drilled into for a more detailed breakdown. A clickable information icon appears next to each feature and header, making the app easy to use and navigate.

How does the registration process work?

SimilarWeb Pro offer a free demo of their app for which no credit card is required. You simply need to click on the “Try a Free Demo” button on their homepage, enter your name and email, and click “Start Free Demo”. You can also choose to skip the demo and sign-up straight away. This can be done through the SimilarWeb pricing page by clicking on the “Buy Now” button beneath each pricing plan. You can sign-up for the website analysis product, the mobile app analysis product, or for both.

What does it cost to use the application?

SimilarWeb Pro can be purchased for website analysis only, mobile app analysis only, or both. There are 3 pricing plans available, with the option to pay monthly or yearly. The price is cheaper if you go for the yearly plan.

The monthly plans start from $199/ month for the Basic plan, $499 for the Advanced plan and $799 for the Ultimate plan. If you pay yearly these prices are: Basic $175/ month, Advanced: $438/month and Ultimate: $700 per month

These prices are the same for both the website analysis product as well as the mobile app analysis product. To purchase both of these products together the prices are: Basic $349/ month, Advanced: $799/month and Ultimate: $999 per month. On the yearly plan these prices are: Basic $307/ month, Advanced: $700/month and Ultimate: $875 per month.

Who would you recommend the application to?

SimilarWeb Pro offers data insights that are useful for website administrators, publishers, marketers, sales professionals, data analysts and business owners who own a website and want to gain a competitive advantage over others in their field. The app offers industry analysis for a wide variety of sectors including those that fall under the headers of arts and entertainment, autos and vehicles, career and education, games, health, home and garden, law and government, news and media and many more. The tool is ideal for businesses of all sizes, whether you are a small website looking to expand your reach, or a large organization looking for new merger and acquisition channels.

  • Measure your competitors' traffic by analyzing and benchmarking up to 5 sites
  • See traffic source breakdown for any website/app by PPC, organic search, user device and more
  • Get a geographic breakdown of your traffic and your competitors’ traffic, as well as your industry
  • See audience engagement metrics such as visits, duration, referrals and bounce rate
  • See a website’s most popular pages, leading sub-domains and campaign landing pages
  • Carry out keyword research for your industry and see your competitors’ keywords and ranking
  • See your competitors’ PPC keywords, acquisition channels and banner ads


SimilarWeb Pro video

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SimilarWeb Pro pricing

Cheapest plan (per month) : $175.00
Most expensive plan (per month) : $999.00

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